Workshop: Branding and Target Marketing

Start: 11th Jul 2017 5:30pm
End: 11th Jul 2017 8:30pm

Understanding market segments is a starting point for developing a market strategy. Being able to identify your target market segments is critical for developing your brand, designing cost-effective communications and effective product design. 

CenWest Innovate is hosting a free evening workshop for businesses in Orange to address these issues with two experts in entrepreneurship.

Professor Morgan Miles from CSU's Faculty of Business, Justice and Behavioural Sciences  will discuss the steps in effective target marketing, from segmenting, targeting communications and positioning your product to best meet the needs of the segment, and compete effectively against competitors.

Brand expert Mr Errol Flanagan will explain how a business can understand their market segments and bring them alive.  He will show how businesses can understand and define their purpose, know what's great about them, and develop their brand.  He will discuss how to turn that understanding into an effective target marketing strategy.

Book your place here.

Venue / Address:
Hotel Canobolas, Orange

Contact Phone: 02 6338 4503
Contact Email: Chris Sweeney