Collaboration between Charles Sturt University (CSU) and Bathurst Regional Council (BRC) will see the launch of the 'Hey Tosser! Bathurst' anti-littering campaign on Tuesday 30 September.
CSU Vice-Chancellor, Professor Andrew Vann, and the Mayor of Bathurst, Councillor Gary Rush, will attend the launch at 11.30am at building 1416, near car park 26, Ordinance Road, CSU in Bathurst.
CSU and BRC have received $93 000 from the NSW Environment Protection Authority (EPA) to minimise littering at CSU in Bathurst and in the city.
The campaign will target the people of Bathurst and staff and students at CSU to educate and influence the community on the effects and overall costs of littering, and improve their behaviour.
Professor Vann said, "Residents, staff and students should be proud of Bathurst and the University and not discard litter thoughtlessly.
"Both the Council and University invest considerable resources to keep Bathurst's central business district and the campus clean and attractive.
"Everyone is responsible for placing litter in bins, and I encourage all to be more aware and responsible with the disposal of any waste material.
"We need the help of the whole community and all staff and students to make the city and the University a cleaner and more pleasant place to be."
Bathurst Mayor, Councillor Gary Rush, said, "This important EPA grant was one of many ongoing initiatives between Charles Sturt University and Bathurst Regional Council.
"We value the opportunity to partner with the University and we recognise its participation in our community," said Councillor Rush.
"This partnership allows Bathurst Regional Council to maximise opportunities for the region and in this case assists us in protecting significant environmental assets like the Macquarie River and keeping our beautiful city litter free," he added.
The University is working with Council to beautify areas and improve infrastructure by making bins more available and useable.
The NSW EPA will be running an anti-littering campaign in the lead-up to the Bathurst 2014 Supercheap Auto 1000 in early October, and with Council's and the University's cooperation there will be extensive TV, radio and print advertising and outdoor banners, as well as EPA staff on the ground.
The project administrator, CSU Green project officer Miss Gretel Purser, said, "The 'Hey Tosser! Bathurst' project is an exciting initiative and a practical example of contributing proactively to the waste management objectives under the University's Sustainability Sub-Plan 2013-2015 Targets.
"As part of the project, the behaviour of residents and students will be observed and monitored in identified sites, with the aim to decrease the amount of litter on the ground, while the ratio of litter in bins to that on the ground will increase.
"The type of litter materials (takeaway containers, bottles, plastics, cigarette butts, etc) will be monitored and prioritised with the aim to reduce each litter type by at least 20 per cent.
"The Hey Tosser! Bathurst team look forward to working with the community to reduce litter and create an improved sense of place and amenity in the city and University." Miss Purser added.
The project will run until the end of June 2015.
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