Charles Sturt University (CSU) has launched the Think Again advertising campaign, designed to inspire people to overcome whatever has held them back from making a career transformation by studying with CSU Online.

Ms Sarah Ansell, Executive Director of the Division of Marketing and Communication at CSU, said the creative insight behind the campaign was to sell CSU's deep experience in online education and its understanding of the barriers online students can face.

"Studying a university degree or course online gives people the chance to continue their work, lifestyle and family commitments while working towards a dream career or upgrading their knowledge to get new qualifications," she said.

"With the new Think Again campaign we want to remind people of what's possible when they are given the flexibility and support to learn when they want and how they want. 'Think again' is our call to action for people to start learning again and to aspire to something greater."

The campaign, developed for CSU by full service creative advertising agency McCann, launched on 13 September and is the largest omnichannel campaign the University has invested in.

Professor Barney Dalgarno, Co-Director of the uImagine Digital Learning Innovation Laboratory at CSU, has extensively researched student learning experiences in online environments and said not all online education is created equal.

"While self-motivation and commitment are important traits for the online learner, equally important factors in determining success are the level of support they receive from their institution, what kinds of learning experiences they encounter and whether or not they are given the opportunity for real engagement with teachers and other students through the online environment," he said.

"It really helps if online education is an integral part of the way a university operates, and if it is part of the institutional 'DNA' to cater for students who don't attend lectures and classes in person. Charles Sturt University's long, successful track record in online learning means we understand the unique challenges faced by students studying remotely and provide the support they need to succeed."