The Beijing Olympics represents the biggest ‘catwalk’ on the Earth for sport shoemakers who are ardently promoting their wears, according to podiatrist and Charles Sturt University (CSU) academic Mr Cameron Kippen. “The real glittering prize is market dominance, with China the ultimate goal,” said Mr Kippen, who in investigating the latest releases from major shoe manufacturers such as the Lone Star Spike and Zoom Victory Spike. “In preparation for the XXIX Olympiad in Beijing, technicians in the multinational companies have prepared hi-tech footwear, but they have refused to promote new products which claim records will fall because of their products.” The ‘academic footman’ has researched the latest sport shoe designs and believes, however, athletic records will fall with the help of this equipment. Mr Kippen provides up-to-date commentary on sport shoes at the Olympics though his online blog, feetandtheolympics.