Charles Sturt University’s (CSU) Bachelor of Advertising degree strives to provide real, industry-partnered projects for its students, according to Brett Van Heekeren, lecturer in the School of Communication. “For example, advertising company Campaign Palace recently partnered us in a curriculum based project,” explains Mr Van Heekeren. “They issued us with a brief from one of their clients, then their Creative and Planning Directors flew to CSU Bathurst to hear our Principles of Advertising students pitch campaign executions and recommendations. Campaign Palace brought with them a CSU graduate from the course, Sarah Jacobs, who is now a junior planner there,” said Mr Van Heekeren. Jacinda Agnew is completing her second year of Bachelor of Arts (Communication-Advertising)/Bachelor of Business (Marketing). “The whole process was very rewarding, and it gave us a chance to pitch to people who are so important in the industry.”