Representatives of two leading Australian media and advertising agencies will provide a brief to Charles Sturt University (CSU) advertising students in Bathurst on Wednesday 29 July. Mr David Maxwell, lecturer in advertising and radio in the CSU School of Communication and Creative Industries in Bathurst said Ms Debbie Ferris from media agency OMD and Ms Claire Crennan from agency Fuse* will visit the University to present to second-year Bachelor of Communication (Advertising) students studying the unit Channel Planning in Action. "The agencies will present a brief to the students, and the students are required to work in teams to prepare and present their recommendations to the agency executives in September," Mr Maxwell said. "Through this industry participation, advertising students are exposed to real channel planning problems and the development of industry-standard responses. This assists student learning and adds to the making the graduating students 'work ready'." The briefing will be held in the Ponton Theatre at CSU in Bathurst at 11.30am Wednesday 29 July.