Advertising students pitch to University
22 MAY 2014
Advertising students at Charles Sturt University (CSU) in Bathurst have delivered marketing communications pitches to representatives of the University today, Thursday 22 May, to promote specific courses. Ms Anne Llewellynn, lecturer in advertising at the CSU School of Communication and Creative Industries in Bathurst, said, "Final-year students from our on-campus agency, Kajulu Communications, were approached by the University because of our consistently high achievements in national student advertising competitions and our successes with real-world national advertiser clients. The Faculty of Arts briefed the students to develop integrated marketing communications strategy recommendations to increase enrolments in the Bachelor of Arts, and Bachelor of Liberal Studies. This was an authentic exercise and learning experience for the students whose aim was to promote two School of Humanities and Social Sciences courses to prospective students. The quality of the presentations was to the highest professional standards." Three Kajulu teams presented in a competitive 'pitch', and the recommendations of two distance education Kajulu advertising teams were handed to the Executive Dean of Arts, Professor Jennifer McKinnon, at the conclusion of the live presentations today. Attending the presentations were Professor McKinnon, Associate Professor Joy Wallace, Associate Professor Chika Anyanwu, Associate Professor Michael Kiernan, Dr John O'Carroll, Mr Brett Van Heekeren, and a representative of the CSU Division of Marketing and Communication. Students delivered their presentations at 9am, 10am and 11am on Thursday 22 May in Foundation Room 1 at the CSU Centre for Professional Development.
Social
Explore the world of social