Austrade Export Award to marketing student

2 DECEMBER 2008

The Austrade Export Award for the best international marketing plan by a student enrolled at a NSW-based university has been won by Ms Michelle Hasler, a Charles Sturt University (CSU) distance education student enrolled in a Bachelor of Business (Marketing). Lecturer at CSU’s School of Marketing and Management Ms Katherine Attree said, “The preparation of an international marketing plan is a requirement for the compulsory subject International Marketing in the Bachelor of Business (Marketing). Michelle undertook an enormous amount of research and prepared a very comprehensive and detailed plan that analysed the viability of entry into the New Zealand marketplace as a first international venture for a small South Australian company, Wellness & Lifestyle, which operates in the allied health industry. She thoroughly deserves the $500 award for a NSW student entry.” Ms Hasler said, “I found the process very challenging and a very valuable learning experience.”

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