An initial survey of NSW households by a Charles Sturt University researcher has found most householders are looking at ways to become more energy efficient by using less electricity. However, while environmental concern is one reason people aim to reduce their usage, according to CSU postgraduate student Ms Jodie Kleinschafer it is the “larger than expected electricity bill” that is the more immediate motivator. “When ‘average’ householders get larger than expected electricity bills, they start to look for ways to reduce the electricity they use,” said Mrs Kleinschafer, who is undertaking a three year, $100 000 research project funded by Country Energy. So far, Mrs Kleinschafer has surveyed 80 households, and in conjunction with Country Energy will survey a further 4 000 regional NSW households in the next two months. She said the findings of her research would enable electricity retailers to manage increasing electricity demand in a way that still satisfies the needs of residential electricity consumers.