It was a long, hot, dry summer for Bathurst residents, who had to cope without a public pool. That is set to change in September when Bathurst Regional Council (BRC) unveils the new $12.5 million Aquatic Centre, and Charles Sturt University (CSU) project management students are keen to help with celebration ideas. Andrew Mashman from CSU’s School of Marketing and Management explains 30 students have divided into five teams, to work on launch plans that will “engage the community or specific target markets in events surrounding the opening of the pool – it is important to get everyone from all walks of life to the Aquatic Centre in the first weeks”. Victoria Jackson, BRC’s manager of marketing and communication says Council was “looking for launch ideas and now the students have a chance to throw their ideas into the ring. As an added resource for our events team, it helps to have fresh eyes.”