A regional youth road safety campaign, to be implemented in the NSW central west in 2013, will use the creative ideas of one of four teams from the Kajulu Communications student advertising agency at Charles Sturt University (CSU) in Bathurst. Ms Anne Llewellynn, advertising lecturer in the School of Communication and Creative Industries at CSU in Bathurst, said, “I am delighted that our students  have developed such an attitude-changing campaign about road safety aimed at their peers in the region. Our agency gives students the opportunity to work on real client briefs such as this, so they are ready to hit the ground running when they graduate at the end of the year. The great outcome from this client brief is that the campaign will hopefully change the attitudes of young drivers and reduce the road toll in the region.” Four final-year Kajulu advertising teams were briefed by Ms Iris Dorsett, Tablelands Area Road Safety Officer, to competitively prepare integrated marketing communication recommendations for a regional road safety campaign funded by Bathurst and Blayney Regional Councils. “What a success,” Ms Dorsett said. “The students accepted and embraced this challenge and produced professional and exciting campaigns. Plans are already underway to apply their creative ideas for road safety education in the Tablelands Area, and the winning team's work will be launched in February 2013.”