CSU students pitch to BRC
1 JANUARY 2003
Charles Sturt University (CSU) Internet Marketing students will pitch their internet marketing plan to Bathurst Regional Council (BRC) next week. Victoria Jackson, BRC’s manager of marketing and communication, says BRC has launched two new web sites. “This is really just a starting point - you have to get the look and feel right. After that it is about how we manage those sites. So we are tapping into where the students are – at the forefront of what is going on in the industry. They are looking for a project, and we are just starting out – it is a nice synchronicity.” Andrew Mashman from CSU’s School of Marketing and Management says the class has been broken into eight teams working on two briefs. “The first is focusing on attracting more tourists to Bathurst for short and medium term stays, while the second is looking at bringing investment to the town.”
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