The changing global communications environment and the increasing role of the consumer were the hot topics when the CEO of the International Advertising Association (IAA) World Secretariat spoke to Charles Sturt University (CSU) advertising students last week. Michael Lee, also the immediate past IAA President, was invited to the Bathurst Campus by Rod McCulloch, CSU’s Advertising course coordinator. “Mr Lee is very familiar with CSU because we have won the IAA’s student advertising competition InterAd three times in six years, the only university in the world to have done so. He is very supportive of what we do here”. Mr McCulloch says the IAA is the industry’s peak body. “It has a presence in over 70 countries and has over 4 000 members. The IAA supports the role of advertising in the community and the fostering of professional development and education.”