A final-year advertising student at the Charles Sturt University (CSU) School of Communication is relishing the prospect of living on the upper east side of Manhattan in New York while he undertakes a 10-week placement with one of the world’s largest advertising agencies. Mr Martin Peat, who is completing the four-year double degree Bachelor of Communication (Advertising) / Bachelor of Business (Marketing), was chosen for the prestigious scholarship with BBDO Worldwide.  Mr Peat said he has made an effort to gain as much industry experience as possible while studying for his degree and recently completed an internship at the OMD media agency in Sydney. “I also work at Nova 96.9FM radio station in Sydney, which has given me a greater opportunity to explore the media side of advertising. I’m thrilled to be given this opportunity to learn from the world's best and gain international experience. BBDO is located in the heart of Manhattan, the birthplace of modern advertising, and I feel extremely privileged to be able to experience it first-hand. I don't think many other students get this once-in-a-lifetime chance, and I’d like to thank Charles Sturt University and the International Advertising Association,” Mr Peat said.