Five groups of final year marketing students at Charles Sturt University (CSU) will deliver marketing plans to representatives of the Royal Australian Mint at a presentation at the Bathurst Campus on Thursday 6 November. Lecturer in marketing at the School of Marketing and Management, Mr Andrew Mashman, explained that following an invitation from Dr Felicity Mullens, Marketing Manager of the Royal Australian Mint, his class of strategic marketing management students travelled to Canberra to inspect the Mint and be briefed about Australia’s diminishing use of coin-based currency, the Mint’s core business. After returning, the students worked in groups for eight weeks to explore marketing strategies and research opportunities the Mint could consider. “Each group will deliver a 20-minute presentation to communicate how they would ensure the longevity of Australia’s premium minting facility,” Mr Mashman said. “The students feel the pressure to perform because of the client’s involvement, and as graduating students they know this will be an important step in their transition into the workforce in 2009.”