Final year business students at Charles Sturt University (CSU) in Bathurst will present business and marketing strategies to the marketing director of the Royal Australian Mint as part of end-of-session assessments this week. Mr Andrew Mashman, adjunct lecturer in marketing, communications, and project management from the University’s School of Business said students in the business strategy and the marketing strategy units in the Bachelor of Business (Management) and Bachelor of Business Studies will deliver group presentations to the Mint’s marketing director, Ms Felicity Mullens between 2pm and 4pm on Wednesday 12 October. The Mint’s market research manager, Ms Judith Steiner, will also attend. “The presentations by six teams will focus on presenting a high-level big-picture rationale about why The Mint exists, and how it can continue to exist in a world where the use of coins is dropping,” Mr Mashman said. “Bachelor of Communications (Public Relations) students from the School of Communication and Creative Industries at CSU in Bathurst will also deliver separate individual public relations presentations to CSU staff on what could be encountered in countries like Indonesia, China, South Korea, Laos, Malaysia and Burma. Many of the public relations challenges in the Asian region have to do with the operation of aid agencies, for example. The presentations help prepare our students for the continued and growing role of Australia in Asia, specifically in the communications and strategic management of stakeholders.”