Charles Sturt University (CSU) marketing communications students recently presented communication plans they had developed for headspace, a not-for-profit youth mental health service in Bathurst. Dr Felicity Small, lecturer in marketing at the School of Management and Marketing, said, "The purpose of the project was to have students develop relevant and contemporary campaigns for headspace with consideration to its target audiences. Forty-two third-year students in 11 teams developed a media plan including mock-ups of the creative strategy and budget information. This kind of work-integrated assessment is invaluable for students. It gives them insights into the market, and the practical applications of the concepts we teach them. It is a pleasure to work with the local community and to see the students putting so much effort into meeting their client's needs." The students presented their ideas to the marketing officer of headspace in Bathurst, Ms Karen Golland, who chose the winning CSU team called 'Pride Rock Communications'. Ms Golland said all the students had been able to create plans that could easily reach the target audiences and convey the message that headspace is a free service for 12 to 24 year-olds who need support for their mental health.