* Free one-hour masterclass will explore process of identifying and analysing Bathurst businesses’ stakeholders * Masterclass will help businesses to develop practical strategies to engage stakeholders with their businessCenWest Innovate will present a free ‘Public Relations Stakeholder Analysis Masterclass’ for business people in Bathurst on Thursday 6 September.The workshop will be presented by Dr Sharon Schoenmaker, the acting Head of the School of Communication and Creative Industries at Charles Sturt University (CSU) in Bathurst.Prior to joining CSU in 2009, Dr Schoenmaker worked in professional communication practice spanning public relations, organisational communication, and project management. Her research explores the use of social media in interacting with others online.Dr Schoenmaker (pictured) said, “This hour-long masterclass will take participants through the process of identifying and analysing their stakeholders and assist them to develop practical strategies to engage stakeholders with their business.“The session will provide participants with the tools to prioritize existing relationships with stakeholders and identify opportunities to grow their business,” Dr Schoenmaker said.“Local businesses know their customers better than anyone else. This workshop will assist business owners to maximize those interactions with customers to benefit their business.”The ‘Public Relations Stakeholder Analysis Masterclass’ on Thursday 6 September will be held at the Upstairs Startup Hub, Level 1, 203-209 Russell St, Bathurst.Registration is from 8am, for the one-hour masterclass starting 8.30am to conclude at 9.30am.The masterclass is free but participants must register: https://www.facebook.com/events/503503743428939/