PR students hone skills at Bathurst festivals

1 JANUARY 2003

Public relations students from Charles Sturt University (CSU) are collaborating with event organisers to deliver bigger and better car racing, wine and food festivals in Bathurst. Mr Donald Alexander, senior lecturer in public relations (PR) at the CSU School of Communication and Creative Industries in Bathurst, said both students and the festival organisers win from these collaborations. “The Bachelor of Communication (Public Relations) students gain practical experience by working on large projects such as last weekend’s V8 Supercars Race at Mount Panorama, this week’s Bathurst Region Eats & Drinks (BRE&D) Week from 8 to 14 October and the related National Cool Climate Wine Show,” Mr Alexander said. “At least six PR students worked in the corporate office and media centre for the V8 Supercars Race to provide assistance and enhance their understanding of managing a major event and media liaison. With the new BRE&D Week and the National Cool Climate Wine Show, the students get to plan and manage an event, and develop media stories and pitch them to a range of media. They also create innovative concepts, such as this year organising for local ABC Radio to attend the wine show judging to interview associated people and cross ‘live’ to the studio.”

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