Eleven final-year Charles Sturt University (CSU) commercial radio students have devised three promotional campaigns about the University’s ‘Doctors4theBush’ medical school proposal. The students worked in three teams, then presented the finished campaigns for assessment by an expert panel at the University on Monday 3 June. Mr David Maxwell, lecturer in advertising, media sales and commercial radio in the School of Communication and Creative Industries in Bathurst, said, “We always try to give our students real-world learning challenges, and this exercise has an important social focus for all people in regional Australia. The expert panel considered the work to be of a professional standard suitable for broadcast.” The presentation was attended by the University Secretary and Director of Corporate Affairs, Mr Mark Burdack; manager of radio 2BS (Bathurst), Mr Phil Cole; Mr Steve Golfin, general manger of Southern Cross Australia Broadcast Centre (Orange); Head of the CSU School of Communication and Creative Industries, Professor Chika Anyanwu; and course director, Mr Brett Van Heekeren.