Students assist boutique brewery

12 OCTOBER 2010

Charles Sturt University (CSU) marketing students will test their skills when they pitch marketing strategies to the owners of a newly-established boutique brewery in the Bathurst region on Thursday 14 October. Marketing lecturer at the School of Business at CSU in Bathurst, Mr Andrew Mashman, said three groups of students in the Bachelor of Business (Marketing) and Bachelor of Business (Management) programs will deliver 15 minute presentations to the clients, Mr and Mrs Mick and Deb Hoban of Fish River Valley Brewing (FRVB). “The Hobans aim to create fine ales in the beautiful and historic area of the Fish River Valley upstream and east of Bathurst,” Mr Mashman said. “Freshness and quality of product are the critical aspects for FRVB, so how they achieve this better than their competitors is the biggest challenge. Our students have enjoyed this experience and I look forward to seeing the results of their research and planning when they present their ideas to the Hobans.”

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