Students pitch recommendations to local organisations

30 MAY 2014

Charles Sturt University (CSU) students will present their marketing communication recommendations to several Central West organisations at CSU in Bathurst on Monday 2 and Tuesday 3 June. Twenty-four teams each with four to six second and third-year students from the CSU School of Management and Marketing and the School of Communication and Creative Industries have researched briefs provided by four organisations to develop marketing communication recommendations. The student groups will have up to 12 minutes to highlight their research and make recommendations to representatives of the organisations and CSU academics. Marketing lecturer Mr Andrew Mashman said, "These students will benefit from these client-based research projects in a number of ways. Firstly, they learn to investigate and leverage the academic theory they have learned. They experience the excitement and tensions of having to deliver their findings to a real client who is likely busy, time-poor and expectant, in a corporate-style environment. Each student receives valuable team-work experience where they have to be self-reliant and manage various stakeholders for success. Finally, students have a major differentiator in their portfolio or resume which starts a whole different conversation during job interviews, because these experiences make CSU students more employable."

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BathurstBusiness and EconomicsCharles Sturt UniversityCSU studentsCommunication and Creative Industries