Four teams from the Kajulu Communications student advertising agency at Charles Sturt University (CSU) in Bathurst today delivered pitches for a youth road safety campaign to a panel representing central west road transport stakeholders. Ms Anne Llewellynn, lecturer in advertising at the CSU School of Communication and Creative Industries in Bathurst, said the Kajulu advertising teams were briefed by Ms Iris Dorsett, Road Safety Officer with Bathurst Regional Council, to prepare integrated marketing communication recommendations for a road safety campaign funded by Bathurst and Blayney Regional Councils for the central west region. “The primary target market is young drivers aged 25 and under, and the communications objectives for the campaign are to engage road users to accept responsibility for their own driving and modify negative driving or other impacting behaviours, such as mobile phone use,” Ms Llewellyn said. The student teams completed comprehensive research, strategy development, and detailed campaign recommendations which they presented to the panel starting at 1pm on Tuesday 25 September at Bathurst Council Chambers. Each team’s presentation took about an hour.