Charles Sturt University’s (CSU) engagement with local communities is being demonstrated in Bathurst where third-year CSU marketing students are presenting their ideas to several Bathurst businesses this month. The most challenging project is the Royal Bathurst Show which is changing dates for the first time in over 120 years and hoping to attract a younger crowd. “I see regional engagement as a really important part of the University,” said Andrew Mashman from CSU’s School of Marketing and Management. “The Show is the biggest community event in the Bathurst calendar and the date change is very important. In doing this project, the students get to understand the stakeholders in the Bathurst community much better.” At the same time, students in Internet Marketing are investigating the opportunities for several local businesses to start or grow their internet marketing strategies. Bachelor of Business (Marketing) graduate David Gibson says his involvement in last year’s project helped land him a job in sales and marketing co-ordination. His advice to students this year? “Definitely get involved as much as you can and include it in your resume. It does set you apart from other university graduates.”