Charles Sturt University (CSU) will present a free seminar in online marketing in Orange on Thursday 25 July, as part of a series of Small Business Management Foundation Seminars. The seminar is designed to help small business operators increase the effectiveness of their online marketing efforts and will address the basics of search engine optimisation (SEO) and search engine marketing. CSU Graduate Certificate in Small Business Management course director Dr Lan Snell, who will chair the seminar, said online marketing could be a powerful tool for small business. “By using simple techniques such as a SEO self assessment tool, Google’s URL builder tool, and a basic conversion checklist, your business can increase its online marketing effectiveness to achieve desired results,” she said. Mr Ben Stickland, CEO and Founder of Alliance Software, will be a guest speaker at the seminar which is presented in conjunction with the Orange Business Chamber, NSW Business Chamber, Orange City Council and Orange Ex Services Club. “The seminars will be short, sharp, and engaging sessions that address the challenges in small business management,” Dr Snell said. The topics include marketing, finance, and human resources.