Final year advertising and advertising/marketing students at the Charles Sturt University (CSU) School of Communication will benefit from a fourth scholarship offered by OMD Media. Announcing the $2 500 scholarship, the Head of the School and advertising course co-ordinator, Associate Professor Rod McCulloch, said, “This scholarship augments three existing scholarships from OMD Media, OMD Digital and DDB Advertising. It provides monetary recognition to the student and a guaranteed internship at OMD that could lead to the offer of a full-time position. It’s classic win-win; the School is able to offer support to our best students, and OMD gets the first opportunity to employ them.” OMD is one of Australia’s largest media agencies, and the scholarship, which is endowed on behalf of its new strategic media planning company PHD, will be available from 2009.