Early results from research with Charles Sturt University (CSU) students living on the Wagga Wagga Campus show that they are more likely to reduce their electricity use as a result of ‘social marketing’ strategies than simply having a meter to tell them how much electricity they are using.  The CSU researchers used social marketing techniques that identified the barriers and benefits to encourage students to use less energy, and then developed ways to overcome the barriers, encouraging students to change the way they use energy in their residences. Students who received the social marketing strategies significantly decreased their electricity use by 15 per cent over seven weeks, while students with access to meters only decreased their use by five per cent. Students exposed to these strategies used significantly less electricity than students that received nothing. The next stage of the research is to see what happens if students receive both social marketing and meters in their residences. “We can go a long way to reducing energy use and greenhouse gas emissions by just changing our behaviours,” said CSU’s Dr Penny Davidson. The project is supported by the Public Facilities Program under the NSW Government’s Climate Change Fund, in collaboration with NSW energy provider Country Energy and electrical display unit manufacturer Ampy.