The influence of wine packaging on the behaviour of shoppers will be raised during the latest free seminar from the School of Psychology at Charles Sturt University (CSU) in Wagga Wagga on Wednesday 21 May. The University of South Australia's (UniSA) Professor of Wine Marketing Larry Lockshin will speak on Shopping behaviour and the influence of packaging with a focus on wine in the seminar from 4pm to 5pm in room, 216 in building 26 atCSU in Wagga Wagga. Professor Lockshin said, "Shopping is one of the main activities for consumers and comprises over 30 per cent of Australia's GDP. The presentation covers recent research, which shows shopping is mainly a top of mind activity with little cognitive thought. Therefore, many marketing activities aimed at in-store shoppers are ineffective. The second part of my presentation covers four different experiments focusing on different aspects of packaging: What are the most important packaging elements that influence consumer recognition? What is the effect of shelf information on consumer choice? What is the effect of non-price promotions in wine stores? How much does the taste of wine matter in wine choice?" Professor Lockshin is UniSA's Pro Vice Chancellor Strategic Coordination and Head of the School of Marketing. He has spent more than 20 years working with the wine industry, first as a viticulturist and now as a marketing academic and consultant. The University's School of Psychology offers undergraduate and post-graduate studies in psychology, and may be studied on campus or by distance education. Read more here.