Imagine looking at a typical wall of wines in a shop. There might be 15 varieties, one hundred different brands and infinite taste variations. For the wine connoisseur this may be appealing, but it could be enough to deter the average wine consumer from purchasing any wine at all. Charles Sturt University (CSU) sensory scientist Anthony Saliba from the School of Food and Wine Science will give the first public lecture for 2007 about logical approaches to selecting an enjoyable wine at the Temora Town Hall on Wednesday 21 March. Dr Saliba works with wine consumers to determine their tastes and then takes those preferences to winemakers so they can create wines that truly appeal to buyers, thus encouraging the wine industry to become more customer focused.