Two Charles Sturt University (CSU) student teams have been selected for the finals of the annual national inter-university student marketing communications competition in Sydney on Monday 12 November and will compete against each other and two teams from other universities.

 

The CSU teams, Kajulu Red and Kajulu Blue, from the Kajulu Communications student advertising agency at CSU’s School of Communication and Creative Industries will present their proposals to a panel of marketing communications executives at the International Advertising Association (IAA) ‘Big Idea’ 2012 finals.

 

Ms Anne Llewellynn, lecturer in advertising, said, “Teams from Charles Sturt University have won this national competition on several occasions, and I’m delighted that we are the only university to again have two teams in the finals. It is a fantastic achievement, and they have both prepared separate very professional campaigns for the selected charity in 2012, Good Beginnings Australia. I congratulate the students in both teams.”

 

Each Kajulu team consists of six final-year advertising students from CSU in Bathurst and one final-year graphic design student from CSU in Wagga Wagga.

 

The Kajulu Red team members are advertising students Mr Alex Brown, Mr Nick Alcock, Mr Chris Copping, Ms Adelaide Garner, Mr Bart Glasheen, Ms Ellie Gulliver, and graphic design student Ms Alex Howe.

 

The Kajulu Blue team includes Ms Maddie Dutton, Ms Oleta Bin Garape, Mr Matt Hann, Mr Benedict Kennedy-Cox, Mr Matthew Samuelson, Ms Erin Stace, and graphic design student Mr Ben Trevaskis.

 

Ms Heather Leembruggen, president and chair of IAA Australia Chapter, said of the entries, “All submissions are worthy of attention, displaying thoughtful insights and a range of fine ideas. All involved in IAA ‘Big Idea’ can be proud of their work.”

 

The high standard of competition entries was emphasised by the chairman of the judging panel, Mr Mat Baxter, CEO of UM, who said, “The standard of entries this year was nothing short of exceptional, so the competition for a place as a finalist was extremely fierce. Considering the entrants are university students, with limited practical exposure to our industry, it makes the quality of work all the more impressive.”

 

The judge representing the selected charity, Mr Michael Thompson, head of development at Good Beginnings Australia, said, “The quality of entries to the Big Idea was outstanding, with creative and innovative concepts that will help Good Beginnings to achieve the objectives of The Great Tribal Chase. It was also wonderful to see many teams show an in-depth understanding of the charity, as it was evident that those teams who had taken the extra time to further research Good Beginnings were able to leverage that understanding in putting forward their Big Idea.”