Ad agency to benefit community

11 APRIL 1999

A new student advertising agency staffed by final year students from Charles Sturt University's School of Communication will be launched tomorrow by International Advertising Association director of professional development, John Holmes.

A new student advertising agency staffed by final year students from Charles Sturt University's School of Communication will be launched tomorrow by International Advertising Association director of professional development, John Holmes.

The agency will provide professional quality advertising and promotional services to a variety of clients. It is named in honour of award winning student advertising team Kajulu, who took out first place in the International Advertising Association (IAA) 1999 Compaq competition.

A feature of the launch will be the unveiling of a multi-media campaign by students for the non-profit making Bathurst Information and Neighbourhood Centre.

Head of the School of Communication Professor John O'Hara said the agency will provide the opportunity for business and community organisations to access professional advertising services, that might otherwise be out of their reach.

"This is first and foremost an excellent opportunity for our final year students to put their training and skills to the test in a real life agency setting.

"It will provide a much needed and accessible promotional service, especially for worthy community organisations, where they will be able to work closely with a highly creative and professional team to improve their business outcomes," he said.

CSU Advertising course coordinator Peter McDonald said the standard of a number of recent campaigns by the students has been very high.

"The students have proved they have the skills and commitment to produce high quality ad campaigns, evident in the win by Kajulu over 70 international competitors. With a fully operational agency now as a focus, they will have the opportunity to continue to improve their skills and develop creativity that will ultimately give them a real edge in the job market."

The launch will be held on CSU's Bathurst Campus building N7, tomorrow Friday 5 November at 10 am.

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Bathurst Canberra Wagga Wagga Charles Sturt University International