ANZ-University alliance offers first e-MBA to staff

10 JUNE 2000

ANZ, Charles Sturt University, and the International Marketing Institute today announced an alliance to provide Australia's first university accredited learning program to be provided over a corporate intranet.

ANZ, Charles Sturt University, and the International Marketing Institute today announced an alliance to provide Australia's first university accredited learning program to be provided over a corporate intranet.

The post-graduate program will allow selected staff to complete a Master of Business Adminstration (MBA) from Charles Sturt University on-line, using ANZ's intranet.

Initially staff will be able to enrol in a Graduate Certificate in Strategy Innovation, developed to ANZ's requirements by the International Marketing Institute of Australia from a specialisation within Charles Sturt University's MBA program.

The Graduate Certificate in Strategy Innovation will be provided to staff over ANZ's intranet by March/April 2001 using web-based tools such as video and audio streaming.

ANZ Chief Executive Officer, Mr John McFarlane said the alliance would provide ANZ management with access to one of the best strategic thinking courses in Australia directly from their desktop.

"ANZ's ability to out-think and out-implement the competition, and better serve our customers through initiatives such as this alliance will be an important part of our future success", Mr McFarlane said.

"Corporate e-learning initiatives will be an important step forward in securing Australia's place in today's knowledge economy," he said.

Charles Sturt University Vice Chancellor, Professor Cliff Blake said the University is delighted the content of its Strategy Innovation course was selected as the basis of the ANZ's first post-graduate on-line program.

"Charles Sturt University is committed to supporting innovative breakthrough initiatives that assist management in meeting the tough performance standards in challenging markets", he said.

Dr Ramzi Fayed, Head of the International Marketing Institute of Australia, said: "Management development programs have tended to over-focus on strategic thinking and under-focus on strategy implementation. We welcome the opportunity ANZ has provided to build important linkages between strategic thinking and strategy implementation."

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